Singha corporation free essay sample

Singha Corporation Co. , Ltd. is a subsidiary of ? Boon Rawd Brewery Co. , Ltd. , the first and ? largest Brewery of Thailand. The company was ? incorporated to oversee the beverage business ? of Boon Rawd Brewery Co. , Ltd. and is responsible? for the operation and marketing of beer, soda ? water, drinking water and various energy drinks ? and beverage producers. At present,? Boon Rawd Brewery is the owner of â€Å"Singha†,? â€Å"Leo †, â€Å"B-ing†,â€Å"Purra†,â€Å"Pun Dee†,and â€Å"Masita† ? trademarks. At present, Singha Corporation Co. , Ltd. operates 3 Breweries and 7 Soda Water and Drinking Water factories located in strategic Regions across Thailand. Moreover, the companys vast distribution network further enhances its ability to serve the customers throughout the kingdom as well as in nearly 50 countries worldwide under full compliance with FDA regulations and approval of each country, including European and North American Countries. Singha Corporation Co. , Ltd. conducts all its businesses under the principals of good corporate governance and in a social responsible manner. We will write a custom essay sample on Singha corporation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As an integral part of Thai Society, Singha Corporation Co. , Ltd. actively participate in local environmental support programs, educational scholarship programs, cultural events, traditional festivals, and sport sponsorship. History Phraya Bhirom Bhakdi was born Boonrawd Sreshthaputra on 13 October 1872 , son of Pra Bhirom Bhakdi (Chom Sresthaputra ). He was educated at home, teachered by his father until the age of 11 , when he was sent to a temple to be further educated by the monks, a custom at the time for Thai boys. He started work quite young, during his teens,as a teacher, and then moved on to become a clerk at A. J. Dickson, a British-owned logging company. He stayed in the logging business for a while, and acted as a car dealer for a bit before starting his own ferry business, ferrying the Bangkokians across the Chao Praya River, between Bangkok and Thonburi. The business was a success at first, until there came too many competitions, and finally the building of bridges across the river. He dabbled in the idea of brewing a Thai-made beer in 1929, and finally sent in a request to the government to build the first Thai brewery in 1930. Meanwhile,Boonrawd toured Germany and Denmark to study the art of making beer. His dream became a reality in 1933, when the first bottle of Thai beer, Singha Beer,rolled off the assembly line at Boonrawd Brewery. Phraya Bhirom Bhakdi helped with many charities in his lifetime. He also become an expert in the art of kite flying in Thailand, and published a book on kite competitions. He acted as fireman on numerous occasions,using his ferries to stop burning buildings with water from the Chao Praya River, and was finally made Luang Bhirom Bhakdi by His Majesty King Rama VI on 20 November B. E. 2454 (1911) , at the age of 39. He became Pra Bhirom Bhakdi on 20 December B. E. 2460 (1917), aged 44, and finally Phraya Bhirom Bhakdi on 1 January B. E. 2467(1924), at the age of 52. descendants to use the surname of Bhirom Bhakdi, instead of Sreshthaputra. A new dynasty was born. Phraya Bhirom Bhakdi was married to Khunying Lamai, and had 3 sons -Vidhya, Prachuab and Chamnong. He died in 1950, at the age of 78. Boon Rawd Brewery Company Development of a there managing orientation, difficult thought this can be in many organizations, is only one side of the coin in improving the marketing effectiveness of an organization. Marketing strategy specifies a target market and a related marketing mix, Marketing strategy requires a definition of the market domain in which the company will compete and statement of how utility and value will be created for customers through product and service offerings. Recognizing customer needs and filling them better than competitors is the core of successful marketing and management strategies. Product Line Strategy – External analysis A product line is a group of products that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels, or fall within given price range. Product line managers need to know the sales and profits of each item in their line in order to determine which items to build, maintain, harvest, or divest. They also need to understand each product’s market profile. The company produced new beers to be in completed amounts for every segment for the purpose of: (1) Selling for competition, (2) Scrambling for market share and insertion into the marketing space, (3) The liquidity in laying of market policy and cooperation with alliance, (4) Having an increased amount of products to serve the demand for Singha Draft beer with a mild taste to attract customers who like the smooth taste. Product Development Strategy After successfully completing the business analysis stage, product planning moves to development and testing (Cravens 1994, p. 373). In 1998, the company received the certificate of universal standard quality or ISO 9002 from S. G. S. (Thailand). In December 1985, the company began to wade into the market by developing a new beer named â€Å"Singha Gold† which was a kind of beer that had low alcoholic content of 3. 5%, similar to a light beer. It was thus, a kind of beer though its taste was lighter than that of both Singha’s and Kloster’s. Singha Gold was positioned as a beer for the new generation. In addition to product development strategy, the packaging of Super Leo beer during April 2000 was modified due to the fact that sales volume did not meet with the target because of customers’ confusion related to â€Å"Leo. † A new label was put in place and the word â€Å"Super† was emphasized (with bigger letters) while the word â€Å"Leo† (with smaller letters) was used for advertising which included marketing activities of Super Leo being separated decisively from Leo. Brand strategy and re-positioning options Several strategies are available to Boon Rawd to differentiate its brands from those of competitors, and compete effectively. ? The options for Boon Rawd are to create a master-European-brewer brand themselves and compete in the market place, directly against the global brands and Kloster. Kloster had demonstrated that even though it is a local brand, it could create an image as an international brand. However, there are some hidden traps with this approach. Several focus group participants mentioned that they thought Kloster lost some credibility by being a local brand dressed up in international clothing (the issue of country of origin). Furthermore, this Master European Brewer image space, though obviously a valuable one (whether it will grow faster or slower in the immediate future is dependent on the rate of Thailands recovery), is already crowded. The options for Boon Rawd are to create a master-European-brewer brand themselves and compete in the market place, directly against the global brands and Kloster. Kloster had demonstrated that even though it is a local brand, it could create an image as an international brand. However, there are some hidden traps with this approach. Several focus group participants mentioned that they thought Kloster lost some credibility by being a local brand dressed up in international clothing (the issue of country of origin). Furthermore, this Master European Brewer image space, though obviously a valuable one (whether it will grow faster or slower in the immediate future is dependent on the rate of Thailands recovery), is already crowded. Another strategy to regain some of the market share that Singha had lost due to the entry of the global brands and low-end products, was to re-position the Singha product itself. It was sensed that Singha possessed a great deal of customer loyalty and one strategy would be to develop Singha to be even more Heart-based, and to move further into the international Thai space. This could be accomplished by an integrated marketing communications campaign. A further option would be to develop a Singha export brand and prove that Singha could be accepted worldwide. This would also instill pride in Thai consumers in that they were consuming a Thai product that was recognized internationally, targeting in a tangential but strategic way, the monopoly global brands have on internationalism. For reasons of confidentiality, further information is not available, but the study has been of immense use to strategic thinking. Singha Corporation strategy formulation Singha Corporation SWOT Strengths They are the first Thai beer Companies have a policy to expand market worldwide Companies can respond all the needs of all customers. Companies have many proucts that customers need. Company Has distribution channels in multiple way and nationwide. Weakness Competition within the organization. The large size of the organization, contributing to the management sometimes not possible. Companies need to keep up with demand and changing consumer. Is sometimes necessary to take the analysis to get to those needs. Opportunities Singha try to go global and make them to the top maket. Company is in need of the labor market. They want to work for them. Threats There are many competitors in beer market Singha can not change the price but others competitors can change to the lower prices. Have to import wheat(materials for produce beer) Singha Corporation PEST Political 1. Government comes to control the limit time of selling alcohol 2. For alcohol market, There are a consession 3. An Election in Thailand are under control Economics 1. The companies shutting down, causing more unemployment 2. Loans from financial institutions more difficult. 3. Employment levels and salaries greatly reduced because the growth rate of the economy is not good enough. 4. Currency Change Social 1. Campaign about not drinking alcohol becomes more important in Thai social. 2. Most of Thai people still respect to five commandments of Buddhists. Technology 1. Production process, taste, appearance is a factor in choosing to buy products. 2. Technological development in production in 3-5 years to adapt in a better way. 3. Products can advertise in social network instead TV commercial. ConClusion The company applies marketing strategy and The company’s marketing strategies consisted of product line strategy, product development strategy, block channel strategy, media strategy, trade strategy, and consumer incentive strategy. On the other hand, the company used marketing mix or the 4P’s strategy as follows: Product Strategy: (1) Every product segment was produced in response to customer demand in various levels of income, (2) With regards to product development strategy; the brewery was improved in 1998 to the point where a certificate of quality, ISO 9002, was obtained. In 1998, plans were underway to improve the quality of the company’s products in accordance with universal standards, including the ability to maintain the quality of the taste and the image of Singha beer by stressing the fact that it was a Thai beer that Thai people had preferred to drink for 67 years (in 2000) which gave Singha beer a high degree of brand loyalty, (3) Regarding the company’s packaging strategy, modern technology was introduced by the company to make â€Å"Stay on Tap† products on October 31, 1990. a move that took environmental conservation and social demands into due consideration. It was a marketing idea that took society into account in the sense that benefits would be provided by the firm and returned to the society. Environmental pollution was a matter of concern to the firm; it was necessary, therefore, that quilibrium is reached in the long term between a response to market demand and social welfare. The societal marketing concept would be concentrated on social conditions by upgrading the welfare of the people and improving the way of life in society by participating in the overall conservation of the environment as well. Price strategy: Many new producers entered the market, and many brands emerged, such as Heineken, Carlsberg and Chang beer. Because of the Thai economic crisis of 1997, consumers’ purchasing power decreased, which prompted them to turn to drinking less expensive beer, such as Chang. New beers were produced, such as Leo, Super Leo and Super Lion, which were cheap in order to respond to low-income consumers and to compete with Chang beer. Promotion strategy: Media strategy, trade strategy, and consumer incentive strategy were used in order to create products of good quality in response to the market. Place (of distribution) strategy: Since market share was achieved, with sales volume in the top rank of the market, block channel strategy was used and new agents were added when three breweries entered the already competitive market. Recommendation: 1) Set up or buy a company to grow wheat in the wheat-growing countries (eg: China) to ensure its supply of raw materials for beer production and raw materials price stability. Thailand was not a wheat-growing country, every beer company have to import wheat materials. In this way, As a result, the company is likely to be limited to international currency exchange rates change(baht devaluation), changes in international transport prices, raw material producing countries to reduce export. 2) Enter new market. Obtain expertise and apply new and best business practices across markets, whilst maintaining and recognising the cultural differences. By learning from best practice sharing ideas from different markets and business cultures, synergies will be brought to the Singha Group, which should benefit staff, customers and shareholders. The brand awareness will increase if it successful in new market. 3) Singha should continue corporate with the sports. Right now they are the sponsor for Chelsea and Manchester united football club, so they should continue sponsoring. In the future Volleyball will become Thai people favorite sport, They should consider to be their sponsor. Singha has come to the right way to promote their brands, They are sponsor for international concert and international football team. This actions will help them grow up Questions: What are the current issues/challenges facing companies? The issues that challenge to face with the company for now is the Law. Thailand law of alcohol company has become very strict. There are so many rules that the company must face with government. For this issues, company has to think about the strategy that make them still sell their beer without breaking any law. When Thailand law become strict, Its hard for Boonrawd Brewery to distribute their products. For example, They can only advertise their products along the magazine not allow to use them in Commercial on Televisions. If they want They must use the name of Boonrawd Brewery or Singha corporation not Singha Beer. So for Boon Rawd, They try to advertise their products by they corporate their brad with Chelsea Football Club and Manchester United instead. For this, its works very well. They can go global by sponsor the football team. What are the dangers/risks associated with this approach? The risk of doing this approach will be about the competitors that they already see what singha has done, and they want to do the same. They want to go global too, that’s the danger for Singha because if your competitors can do better than you, you must do something that better than them. You should think about the better plan or strategy to make your brand go further and still be number one in the beer market.

The Fashion Channel Case Essays

The Fashion Channel Case Essays The Fashion Channel Case Paper The Fashion Channel Case Paper In doing this we need to focus on ways to increase our share of the market (targeting ratings), and how we can ultimately target ways to boost our viewers versus the increasingly competitive assign programming being released by CNN and Lifetime. The two key levers to drive revenue growth would be Increased viewers (ratings), and increased advertising pricing. Also Important Is to deliver quality audiences, as demanded by advertisers. Based on these key Issues It will be vital to choose the scenario for implementation that will increases TV ratings and advertising revenue. The state of the economy at the beginning of 2007 was promising (pre-housing bubble and job loss). The Fashion Channel at that time had been around for 11 years. The company was started by two entrepreneurs in 1996, with up to date entertainment features that focused on material relating to fashion only on 24 hour a day, 7 days a week schedule. To that point the mall audience was women aged 35-54 and the company tagging was Fashion for Everyone. Coming off of revenues of $310. Million and only $230 million in ad sales, the goal going forward was to find a way to increase that amount. In 2005, one of the more popular series on TFH was a show called Look Great on Saturday Night for Under $100. Other networks like CNN and Lifetime began following the programming plan put on by TFH which started to come more popular In comparison to the programs being broadcast by TFH. This in effect resulted In direct competition against TFH and directly affected the ad revenue shares. Vice President Norm Frazier had advised the management team to decrease the ad pricing by 10% in order to increase our viewers. As mentioned earlier, a key issue to attack in this marketing plan is to improve our average rating compared to similar programming being broadcasted on CNN and Lifetime. Utilizing information obtained in Exhibit 1, Tiffs average rating was 1. 0 based off of 1. 1 million households. In comparison, CNN relished an average rating of 4. 0 (4. 4 million households) while Lifetime enjoyed an average rating of 3. 0 (3. 3 million households) respectively. Major differences exist amongst these three networks based on the fact that Tiffs programming only revolves around fashion 24 hours a day, 7 days a week, whereas CNN and Lifetime serve a larger target audience and therefore only present programs dedicated to fashion Monday through Friday from 9-11 pm (Lifetime) and Monday through Friday from 8-pm and Saturday and Sunday Trot 10-11 pm ) Because tense networks are not ovate to a spectral ice, it allows them the opportunity to capture a larger audience that may have never looked for fashion programming if it werent for Fashion Today and Fashion Tonight. The other key objective of The Fashion Channels new marketing plan was to boost advertising revenue. On pages 3 and 4 of the case study, it is noted that advertisers would pay a premium CPM (cost per thousand, represented by the price an advertiser would pay for a moment of viewing) to reach certain groups, and at the time of this study these groups were men of all ages and women aged 18-34, respectively. Based on information in Exhibit 1, TFH is currently in the most unfavorable position amongst the big three networks based on consumer demographics. CNN carried the best percentage of the male audience at 45 % while TFH at 39%. Lifetime carried the best percentage of the 18-34 female audience at 43% while TFH captured Just 33%. Lack of consumer interest, awareness, and value added to potential advertisers could be negatively impacting their advertising revenue. In the competitive threats section of the case study, TFH is noted as being below average in many important categories based on the Alpha research study. They received ratings of 3. 8 for consumer interest, 4. 1 for awareness, and a 3. 7 on value added (perceived value). The other two networks outscored TFH by at least . 4 points on all questions asked. I believe this to be an indirect consequence of programming for a specific niche market. In order for TFH to increase ad revenue we must find a way to penetrate the high dollar CPM groups that our ad buyers are most focused on attracting. Based on our key goals and objectives mentioned earlier, I believe that we have three courses of action to discuss and decide on as a team. These approaches include a broad-based marketing plan (scenario #1), the Factionists segmentation, and the Factionists plus Planners/Shoppers segmentation. I will list the pros and cons of each below as well as the final decision and rationale based on the final decision. Broad-Based Marketing pros: When comparing this plan to the base numbers of 2007, we see that the broad- based scenario delivers the company almost $40 million more in potential net income ($94. 9 million versus $54. 6). This scenario also doesnt require additional incremental programming expense that will cost the other two plans at least $1 5 million to implement. Additionally, women aged 18-34 in all four clusters, so The Fashion Channel will be marketing to 100% of all 18-34 year-olds. This scenario will also allow awareness and viewers to increase by investing in a major marketing campaign across all clusters in the spectrum. Cons: While this marketing plan produces a higher net income the 2007 base, the CPM is $. 20 lower than the current CPM of $2. 00. This plan also lacks a specific target audience and we would run the risk of our competitors penetrating the premium CPM groups, causing our revenue to decrease even further. Differentiation would change as a result of implementation and as a company we would struggle to compete against ten toner two networks walkout canalling our programming. Factionists Segmentation Compared to the 2007 base numbers, this scenario produces almost $100 million more in net income ($1 51. 4 million versus $54. 6 million). This plan also targets a premium CPM group, which increases Techs average CPM from $2. 00 to $3. 50. This plan would make TFH a more attractive ad producer for advertisers because 50% of factionists are females ag ed 18-34. Targeting this segment will help us compete against Lifetime, which is currently the market leader in female audience members aged 18-34. Cons: The factionists segmentation results in a . % reduction in TV ratings for The Fashion Channel. There is also a requirement of $15 million incremental programming expense in order to reposition our programming. The factionists segment is the smallest of the four clusters, which would decrease our viewers amongst the remaining clusters. Its also possible to the targeting only the factionists target is too specific of a niche and will lack the ability for TFH to attract new nonusers. This will pose a threat to us by not allowing us to compete against the CNN and Lifetime which offer programming to a broader segment. By targeting the smallest cluster, awareness amongst our consumers would not change, and our ratings over the long term might decrease even further. Factionists plus Planners/ Shoppers Segmentation Compared to the 2007 base numbers, this scenario produces almost $1 1 5 million more in potential net income ($168. 8 million versus $54. 6 million). The plan improves our TV ratings from 1% to 1. 2% and the average CPM from $2 to $2. 0. Targeting these two clusters will allow us to market to 50% of all TV households also allows us to advertise to the clusters that are made up of 50% and 25% of women aged 18-34. Effectively targeting these two segments will increase advertising revenue by increasing the proportion of women aged 18-34 audience members. This new found repositioning will allow The Fashion Channel to differentiate its programming by producing programs specific to these two separate segments. Cons: Although the scenario produces favorable numbers in terms of ratings and CPM, here is a requirement of incremental programming expense of $20 million to reposition our programming. This scenario only targets 50% of households. This could lead to a reduction amongst our loyal viewers and might adversely affect our TV rating. Decision We at The Fashion Channel should focus our efforts on the third scenario which targets factionists plus planners/shoppers. There is an immense risk associated with this plan because we will Jeopardize losing some of our most loyal consumers by positioning ourselves more towards the higher ad revenue drivers. The $20 million incremental programming expense is another added possibility that could set the company up for failure. However, based on our analysis and forecasting, the benefits outweigh the potential setbacks as we will see an increase in average rating, CPM, and an almost 40% contribution margin (up 10% from 2006). Advertising revenue will increase because of the premium increase in CPM that women aged 18-34 wall erelong In T all I v nauseous out represent ten largest viewers for fashion). This plan is clearly more favorable than the second scenario hat left out the important segment including planners and shippers. While both scenarios provide substantial increases in net income, the long term growth associated with rating and ad revenue increase clearly define the third scenario as our focus. Implementation The largest challenge associated with this new marketing plan will be to keep our loyal consumers while also attracting the factionists and planners/ shoppers. In order do this we need to review past ratings from television shows, and find new time slots for these shows that are not in prime spots for the new programming. It is important to keep this in mind because although women aged 18-34 because of the CPM benefits, our past market currently makes up 67% of our total audience. We should study the plans of CNN and Lifetime, specifically their Fashion Today and Fashion Tonight shows. If we can gain a better understanding how they target women aged 18-34, and more importantly how their total audience of 43% comes from the premium CPM audience, then we could put ourselves in a more advantageous position amongst our competition. Lastly, we must find other ways to improve consumer interest, awareness, ND perceived value of The Fashion Channel. In order to do this I recommend a further plan to build brand recognition. This idea will build consumer loyalty and also bring our fans more emotionally connected to our brand and our company. I am proposing a plan that I anticipate will take about 6-8 months to roll out. Once we begin this new plan it will take another year to carry out the plan. I am proposing that we pick 12 destinations throughout the United States that are in the most popular fashion markets (Los Angles, New York, Chicago, etc.. ), and also base it on our most attached regions based on TV ratings. We will then come up with themes based on the locations and get our audience involved in our brand and show. Within six to eight months we should be able to pick out locations and venues for audience themed shows. We will be able to use our current programming to promote the upcoming audience experience which will not drastically change our incremental advertising expenses. I believe this plan coupled with the third scenario which will be rolled out incrementally, will provide the plan for The Fashion Channel moving forward.

Immigration and Poverty Essay Example | Topics and Well Written Essays - 1250 words

Immigration and Poverty - Essay Example Immigration assists in the development and understanding of cultural diversities and help in promoting anti-racist sentiments (Rowthorn 2004). But at one time immigration becomes a problem for the host country as many say that it has become a problem for United States as it has reached its peak. Many point out this argument and this would be further discussed in this essay along with the argument of the proponents of immigration who believe that immigration is helping the countries to prosper in every way. Immigrants mainly belong to the underdeveloped nations where the financial crisis pushes them to immigrate. Policies which include the rules of free trade actually serve as a burden rather than reliefs for the poor countries making them dip into poverty even more. These underdeveloped nations have debts to pay off and much of their income goes into actually paying the interest on these debts. Moreover, the developed nations to pledge to assist these countries by providing them aid but these developed countries never reach their set goal. All these factors contribute to the increasing poverty in the world to an extent that it has been reported that over the past three decades 60 nations in the world have sunk deeper into poverty. The people living in these countries are left with no options and the final ray of hope for them is immigration. It is the only way for them to lead a better life ahead (Education for Justice 2006). Immigration can also serve to be beneficial for the countries where these people migrate.  

Argue in support of the statement that the English constitution was Essay

Argue in support of the statement that the English constitution was first written in 1647, during the Putney debates - Essay Example Looking back into more immediate history, the growth of representative democracy can ultimately traces its roots to the way in which constitutions and other such binding restrictions have defined the role and relationship that a government must play towards its citizens/stakeholders.1 As a function of this particular understanding, the following analysis will be concentric upon engaging the reader with an understanding and discussion for how the Putney Debates served as a formative and historical precedent for the way in which the constrained power of the state was understood and affected. Such an understanding evolves to engage the reader with the understanding that the English constitution was in fact first written during these debates. Beyond merely engaging the reader with a further understanding of the historical importance of the debates, it is the hope of this author that such a discussion can further underscore a level of historical understanding and key trends that culminate d in a more realistic understanding of the manner through which subject and governed should interact with one another. The Putney Debates were unlikely to be considered as a formulary of a Constitution at the time in which they were held. However, in retrospect, the issues that the individual were wrestling with could only be understood in terms of the way in which a defining document, set of rules, and/or Constitution could address the contentious issues at hand. The core arguments that were taking place between the â€Å"radicals† and the monarchists was with respect to the role of the individual and the way in which such an individual should have a level of power and determinism with respect to the state. Naturally, this very question has been one which has contributed greatly to the way in which governments have interacted with their people since

World Peace Essay Example for Free

World Peace Essay Have you ever wondered if world peace is something that we truly desire? If so, why haven’t we started doing something in order to achieve it? I’m going to tell you why: Because it doesn’t exist. Peace has become one of the most important everlasting issues in all centuries, and it’s a concept that will continue to haunt future generations as long as we keep on doing nothing to make it happen. It is an utopian idea which consists of respecting each other’s beliefs and ideals. This means having patience towards others who are different from us, no matter what their skin colour is, age, ethnic group, sex, social status or sexual preference. Currently, one of the most popular social issues is homophobia. Homophobes, they’re people who will never accept gays and lesbians because of the erroneous idea of being â€Å"abnormal†, â€Å"against nature†, because God didn’t make us â€Å"that way† biologically or simply because they feel repulsed by the idea of two persons of the same sex in love with each other. If they really wanted to give world peace a shot, they would have to understand that it’s a matter of different tastes and points of view. It’s something as stupid as preferring red over blue or liking both. Moreover, it’s something that you cannot decide for yourself, it’s the way you are and there’s nothing you can do about it. If there’s something imperative in order to reach world peace is that we must act out and it must start with us. To accomplish that, we have to feel comfortable with the way we are, the way we look and the way we think. If you don’t start by respecting yourself nobody will, consequently, you won’t be able to accept others as they are. Therefore there will never be peace amongst us. Peace has to start at home. It has to be taught to us since we’re little so we can grow with those ideals, and not with the ones we currently have, those of revenge, challenge, greed and arrogance. As this would never happen by itself, we would have to live in a Hitler-like regime where we would have to think and believe the same things so as to be equal. To be all raised this way would be difficult, robot-like, monotonous, very boring and would bring with it problems such as rebellions which are far away from being a peaceful act. Equality is a very important concept when talking about peace. There shan’t be difference between a man and a woman. It’s the only thing that would make us stop fighting amongst each other since there would be nothing to fight about. We would have to own the same things and basically have the same knowledge as your mate next door, and do you know what we call this? : Communism. If you think about this, it wouldn’t even work because now we know that there are some things that exist which we won’t be able to have when we live under this regime. Maybe in a completely new generation. If this were possible, we would have to have the same ideas or else there’d be the risk of creating new political movements, which would again disagree with this way of thinking. It’s a never-ending circle. This is something that also happens with religion. There have been numerous attempts of reaching world peace but obviously they have failed because of the different ways of seeing things. Religions will never come to an agreement with each other. Religions have actually caused more conflicts, separation and wars rather than peace. Which I must say is quite ironic. By now you should have noticed that world peace is an issue that can never come to an end because people’s opinions vary a lot and it’s a shame that we will never be able to walk down the street without being judged. But then again, is world peace what we really want?

Orange County 1960s: The Conservative Movement :: Political Science Politics

Orange County 1960's: The conservative movement The conservative movement that arose in the Orange Country during the 60's had many different contradictory attitudes. Some people thought of it as a meaningless span of time in which the government had been put on pause while others saw it as a crucial foundation for America's future. McGirr clearly seems to be no follower for Orange County conservatism, but she is still able to keep her disagreements from breaking through in her writing. McGirr gives the audience an understanding the ‘60s political struggles, one in which even conservatives proposed radical ideas that fundamentally reshaped the political and cultural landscape. Since most of Orange County residents in the ‘50s and ‘60s were migrants, largely from the Midwest, did not necessarily make them traditionalists. These migrants, McGirr writes, mixed with Orange County's "cultural traditions, its conservative regional elite, its mode of development... [to provide] the ingredients from which the Right would create a movement. First, there were the ‘old-timers,' the large ranchers and small farmers, merchants, shop owners, and middle-class townspeople who had embraced a strong individualism and strict morals for many years. Added to this older conservatism were the southland's ‘cowboy capitalists,' the new boom-time entrepreneurs who made their fortunes in the post - World War II era of affluence and spent their capital and their energy spreading the gospel of laissez-faire capitalism and an anti-Washington ethos. Together with ranchers-turned-property-developers, county boosters, and real estate speculators, they created a built w orld that affirmed the values of privacy, individualism, and property rights and weakened a sense of cohesive community, providing an opening for organizations, churches, and missionary zealots that could provide one." Orange County's contradictory anti-state philosophy that dominated a place founded by the government and heavily dependent on the government was clearly abundant to McGirr. Military bases and high-tech manufacturing for defense purposes was key to the economic growth in the 1950s and ‘60s. Suburban Warriors portrays activists of the John Birch Society, the Christian Anticommunist Crusade against the New Deal and wimpy not because they were victims of liberalism but because they were beneficiaries with moral passion to spare. Orange County became one of the fastest growing counties in America in the 1950s because it was a paradise of homeowners, "a developer's dream come true." Conservative political ideology, often considered an anti-modern worldview, attracted a large number of people in the most technologically advanced and economically effervescent of American locales.

Banning Smoking in Public Places

Banning smoking in public places I’d like to talk about the banning smoking in public places. Generally, is known about smoking that can cause different types of cancer, yellow teeth and unpleasant smell. I think that smoking in public places represent a real problem, because smoking can lead to serious health problems for both the person who smoke and the sitting next to him. Nowadays, smoking is a leading cause of mortality in the world, but also a very profitable business for some companies.In general, when it comes to smoking, opinions are divided. While some people urge us not to smoke, others try to convince us that is not necessary to make so many problems and that smoking is not dangerous. First of all, issue of smoking in public places has become today a real reason for concern. So, governments all over the world have implemented bans of smoking in public places, to the joy of non-smokers and the dismay of those for whom a cigarette is a permanent extension of the lip s.Tobacco smoke contains carbon monoxide, a gas, which, if is inhaled, can produce different types of pulmonary diseases, cancer. This action of carbon monoxide displays one great advantage of the ban on smoking in public places. People standing next to the smoker will, against their wishes, be inhaling the tobacco smoke emanating from the tip of the cigar or cigarette as well as that exhaled by the smoker. Thus, large quantities of carbon monoxide will be entering the â€Å"victim’s† blood stream, wreaking havoc with his red blood cells.Tobacco smoke has also been shown to contain certain carcinogenic compounds which have the ability to mutate the DNA of anyone who inhales them, leading to probable cancers of the lungs, mouth and throat, and also secondary cancers at other sites in the body. These effects present another case in favour of the ban on smoking in public. Unenlightened people standing next to the smoker will be increasing their risk of getting cancer tenf old. Tobacco smoke also contains nicotine, a chemical which produces the same effects as adrenaline in the body.Nicotine increases the breathing rate, heart beat and blood pressure of the person who consumes it. Increased blood pressure may lead to hardening of the arteries, a condition called atherosclerosis. Thus another advantage of the ban comes to light. Non-smokers who unwittingly inhale â€Å"second-hand† smoke are exposed to nicotine and its harmful effects. Apart from the evident medical and health advantages of the ban on smoking in the public, certain social advantages can be mentioned.It is a well-known fact that children, having impressionable minds, emulate almost everything they see their elders doing. The negative impact of seeing an adult smoking could ultimately lead these children to becoming smokers themselves. And the chances of such sighting increase manifold in public places where smoking is allowed. Countries which provide free medical aid for their ci tizens have an added advantage, a monetary one. Respiratory illnesses caused by inhaling tobacco smoke are on the rise, resulting in an increase in the amount of money spent on medical care by these countries.Most of the people suffering from these illnesses are non-smokers exposed to ‘second-hand’ smoke. By banning the smoking of any form of tobacco in public, the incidence of these illnesses is greatly decreased, thus saving millions which may be directed towards other projects. The only disadvantage of the ban that comes to mind is that the smoker finds himself unable to exercise his right to choose, his freedom as a democratic citizen, fully. It is certainly an infringement on the rights of the smoker, rights which are guaranteed to any and all citizens of a democratic country.But one feels it is unjustified. The smoker cannot and should not force his smoking upon anyone, he should care for the rights of others as well. The rights of so few cannot be given preferenc e over the rights of so many. All in all, the ban on smoking in public is a step in the right direction, towards a better future for us and the generations to come. All steps possible should be taken to discourage tobacco smoking, a potentially hazardous habit which may lead to death. We owe it to ourselves to do so. Banning Smoking in Public Places Banning smoking in public places I’d like to talk about the banning smoking in public places. Generally, is known about smoking that can cause different types of cancer, yellow teeth and unpleasant smell. I think that smoking in public places represent a real problem, because smoking can lead to serious health problems for both the person who smoke and the sitting next to him. Nowadays, smoking is a leading cause of mortality in the world, but also a very profitable business for some companies.In general, when it comes to smoking, opinions are divided. While some people urge us not to smoke, others try to convince us that is not necessary to make so many problems and that smoking is not dangerous. First of all, issue of smoking in public places has become today a real reason for concern. So, governments all over the world have implemented bans of smoking in public places, to the joy of non-smokers and the dismay of those for whom a cigarette is a permanent extension of the lip s.Tobacco smoke contains carbon monoxide, a gas, which, if is inhaled, can produce different types of pulmonary diseases, cancer. This action of carbon monoxide displays one great advantage of the ban on smoking in public places. People standing next to the smoker will, against their wishes, be inhaling the tobacco smoke emanating from the tip of the cigar or cigarette as well as that exhaled by the smoker. Thus, large quantities of carbon monoxide will be entering the â€Å"victim’s† blood stream, wreaking havoc with his red blood cells.Tobacco smoke has also been shown to contain certain carcinogenic compounds which have the ability to mutate the DNA of anyone who inhales them, leading to probable cancers of the lungs, mouth and throat, and also secondary cancers at other sites in the body. These effects present another case in favour of the ban on smoking in public. Unenlightened people standing next to the smoker will be increasing their risk of getting cancer tenf old. Tobacco smoke also contains nicotine, a chemical which produces the same effects as adrenaline in the body.Nicotine increases the breathing rate, heart beat and blood pressure of the person who consumes it. Increased blood pressure may lead to hardening of the arteries, a condition called atherosclerosis. Thus another advantage of the ban comes to light. Non-smokers who unwittingly inhale â€Å"second-hand† smoke are exposed to nicotine and its harmful effects. Apart from the evident medical and health advantages of the ban on smoking in the public, certain social advantages can be mentioned.It is a well-known fact that children, having impressionable minds, emulate almost everything they see their elders doing. The negative impact of seeing an adult smoking could ultimately lead these children to becoming smokers themselves. And the chances of such sighting increase manifold in public places where smoking is allowed. Countries which provide free medical aid for their ci tizens have an added advantage, a monetary one. Respiratory illnesses caused by inhaling tobacco smoke are on the rise, resulting in an increase in the amount of money spent on medical care by these countries.Most of the people suffering from these illnesses are non-smokers exposed to ‘second-hand’ smoke. By banning the smoking of any form of tobacco in public, the incidence of these illnesses is greatly decreased, thus saving millions which may be directed towards other projects. The only disadvantage of the ban that comes to mind is that the smoker finds himself unable to exercise his right to choose, his freedom as a democratic citizen, fully. It is certainly an infringement on the rights of the smoker, rights which are guaranteed to any and all citizens of a democratic country.But one feels it is unjustified. The smoker cannot and should not force his smoking upon anyone, he should care for the rights of others as well. The rights of so few cannot be given preferenc e over the rights of so many. All in all, the ban on smoking in public is a step in the right direction, towards a better future for us and the generations to come. All steps possible should be taken to discourage tobacco smoking, a potentially hazardous habit which may lead to death. We owe it to ourselves to do so.