The Is Not Mean The End Of Humanity And The Rise Of The...

The word posthuman signals something that comes after human, but keeps the essence of a human. As Katherine Hayles suggests, the posthuman does not mean the end of the humanity and the rise of the non-human, more like a shared partnership between humans and non-humans, continuously challenging the boundaries between the two. But where are these boundaries? I think nowadays there are several new inventions in biology, technology and reproduction which can redefine the limits of humanity and the beginning of posthumanity. To illustrate this uncertainty in locating these limits, I would use the example of Neil Bedmington. In his essay, ‘Theorizing Posthumanism’ he chose an instance from the cover of Time, which raises the problem of human remains. In 1983 the Time magazine was expected to announce its â€Å"Man of the Year†. The winner was unexpected and a bit strange, compared to the previous ones. Several human candidates might have represented 1982, the publisher of the magazine explained to his readers, but none symbolized the past year more richly, or will be viewed by history as more significant, than a machine: the computer. Man of the Year turned into Machine of the Year, and on the cover, the headline said: The computer moves in. (fig.1.) The event did not go unnoticed, three weeks later the letter page of Time had over thirty responses to the award, and only a few of them were satisfied with the winner. Irving Kullback was one of the happy ones: I neverShow MoreRelatedGlobal Warming And Climate Change1332 Words   |  6 PagesGlobal Warming and climate change have effected pop culture since the late twentieth century. Human pollution and consumption began in the eighteenth century due to the industrial revolution (Richard Smith). There is a huge difference in what scientists have studied and what is out in pop culture. Eyes Wide Open,† by Gotye is a wakeup call to the world about human pollution and consumption, and how human ity knowingly is causing global warming without the blink of an eye. Since the late nineteenth centuryRead MoreThe Discovery Of Fire During The Stone Age Essay1493 Words   |  6 PagesThe discovery of fire was during the Stone Age and marked the beginning of the earliest form of manmade technology. Humanity became dependent on fire. It was used to provide warmth, cook meals, eroding land, and making tools. However, by abusing fire, humans were faced with consequences such as raging, unstoppable fires and destruction. These fires would eventually stop and the land would become fertile were there once was destruction. Unfortunately, one of the next impressionable discoveries wasRead MoreThe First Half Of The Twentieth Century1304 Words   |  6 Pagesfirst half of the twentieth century has been the most dreadful, and the most unstable of all time for the humanity. 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Drawbacks of AU such as the limitations of human knowledge to anticipate all the consequences of our actions, inability to be impartial all the time, problem of free-riders, and lack of importance to special duties such as promise keeping, autonomy, beneficence etc. gave rise to RU. According to RU, individual actions are judged to be right or wrong according to the consequences of a universally adopted general

Interplay Between Dickenss Great Expectations and...

Interplay Between Dickenss Great Expectations and Carey’s Jack Maggs Carey’s Jack Maggs is an example of the post-colonial concept of ‘writing back’. That is, the novel although written over a century apart from Dicken’s Great Expectations, is in fact indirectly interacting with this original text. The principal protagonist of Carey’s novel the eponymous Jack Maggs is undoubtedly indebted to the original Magwitch of the Dicken’s novel. Although Carey does not call Maggs, Magwitch, the shared sound of the name immediately prepares us for other similarites. The two characters are both convicts, who for their crimes were deported at an early age to Austrailia, and more particularly both characters settled in New South Wales. While the†¦show more content†¦Tobias Oates has an illicit relationship with his wife’s sister, which in its consumation results in her disastrous pregnancy. Here Carey is myth-making the life of Dickens himself, who was reportedly in love with the sister of his wife as well. A lthough this relationship with Mary Hogarth was not anything more than friendship, Dickens was attracted to her nonetheless. For more biography on Dickens see: http://www.kirjasto.sci.fi/dickens.htm Carey says of the Magwitch character in Great Expectations that: ‘this man is my ancestor†¦this is unfair.’ And any doubt that Maggs is not Magwitch (or at least almost exactly him) is quashed. The colonised subject is given much more of a voice by Carey than in Dickens’ novel and is at pains to have him not the ‘other’ subject of Great Expectations but a much more sympathetic creation. The novel Jack Maggs is perhaps of more interest to the reader studying post-colonialism, due to its addressing of issues such as an interest in the way in which Maggs acquires his wealth. He is unable to function as an individual in the Metropolitan occident of London, it is only following his expulsion from his country that he becomes a respectable member of society. For details on life in Australia at this time visit http://www.scholars.nus.edu.sg/landow/post/australia/convicts.html Carey’s latest novel True History of The Kelly Gang also deals with the nineteenth century and in particular the convict in Australia. The novels’ epigram

AP Literature “The Author to Her Book” free essay sample

Anne Bradstreet’s seventeenth-century poem, â€Å"The Author to Her Book† she compares the awareness of nurturing and properly raising a child to the writing and revising of a book. The speaker is caught between conflicting love of her book and shame of its weaknesses, both of which are expressed in the metaphor and in the tone – both expressing the true mammalian nature of her motherhood, ultimately creating a tone of sincerity and loyalty. The sonnet begins with the words, â€Å"Thou ill-formed offspring,† demonstrating? he speaker’s perilous and somewhat despised attitude towards the book. Albeit, the following line shows a polar sense of indebtedness of the book’s blind allegiance with the words: â€Å"Whoafter birth did’st by my side remain. † No matter how terrible the book may be or how negative the reaction of critics, the book will always remain loyal to the author. The metaphorical semblance of a mother simply cements the loyalty of such a bond. We will write a custom essay sample on AP Literature: â€Å"The Author to Her Book† or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, the binary opposition between love and? disdain continues throughout the poem, and likens to the complex relationship between mother and child. This antagonism between love and hate symbolizes a mother’s cold-heartedness towards a fetus she perhaps did not desire. However, the birth of the child, like the publishing of the book, softens the mother’s heart and she finds comfort in the unquestionable loyalty. The opposition and eventual changing of heart bolsters both sincerity and loyalty, solidifying the poem’s tone. Through the sincere and loyal tone, it becomes apparent that the? speaker herself is proud of her work, but fearful of others’ responses to it. Although she refers to the book as a â€Å"rambling brat† and â€Å"hobbling,† due to the impressions of others, the? tone is of protective sincerity, thus the mother-child metaphor. The? narrator says, â€Å"‘mongst vulgars may’ st thou roam,† in reference to the? outside world being ultra-critical of the book and child – purporting a deep sense of motherly protection. This outside world of critics and â€Å"vulgars† cannot penetrate the relationship and love the author has for her book, and, in effect, the bond between mother and child. The fact that the poem is in second person also increases the intimacy of the poem. Even the? line, â€Å"If for thy Father asked, say thou had’st none,† sets the speaker and? her subject apart. No one can break the bond between the two. The metaphorical representation of this bond, along with the tone of trustworthiness and sincerity, fosters the poem’s message. The final two lines of the poem are perhaps the most sincere and therefore strengthen the loyalty between the titular character and her object of affection. The lines: â€Å"And for thy Mother, she alas is poor†¦which caused her thus to send? thee out the door† reads as excuses for sending the? book (and therefore the child) away. The line reads both as charming and telling, for, regardless? of the necessity to publish the book, the fact remains that the speaker has? grown to accept the book for all of its shortcomings and to deem it, finally, fit for light. Using a metaphor of motherly love to describe her relations to her book the speaker establishes the tone and creates sincere and loyal emotions about separation and fear.? Emotions of love, shame, insecurity, devotion, and finally, acceptance all? shine through this metaphor and tone, leaving the reader relating the poets? words to more than just a book.

Singha corporation free essay sample

Singha Corporation Co. , Ltd. is a subsidiary of ? Boon Rawd Brewery Co. , Ltd. , the first and ? largest Brewery of Thailand. The company was ? incorporated to oversee the beverage business ? of Boon Rawd Brewery Co. , Ltd. and is responsible? for the operation and marketing of beer, soda ? water, drinking water and various energy drinks ? and beverage producers. At present,? Boon Rawd Brewery is the owner of â€Å"Singha†,? â€Å"Leo †, â€Å"B-ing†,â€Å"Purra†,â€Å"Pun Dee†,and â€Å"Masita† ? trademarks. At present, Singha Corporation Co. , Ltd. operates 3 Breweries and 7 Soda Water and Drinking Water factories located in strategic Regions across Thailand. Moreover, the companys vast distribution network further enhances its ability to serve the customers throughout the kingdom as well as in nearly 50 countries worldwide under full compliance with FDA regulations and approval of each country, including European and North American Countries. Singha Corporation Co. , Ltd. conducts all its businesses under the principals of good corporate governance and in a social responsible manner. We will write a custom essay sample on Singha corporation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As an integral part of Thai Society, Singha Corporation Co. , Ltd. actively participate in local environmental support programs, educational scholarship programs, cultural events, traditional festivals, and sport sponsorship. History Phraya Bhirom Bhakdi was born Boonrawd Sreshthaputra on 13 October 1872 , son of Pra Bhirom Bhakdi (Chom Sresthaputra ). He was educated at home, teachered by his father until the age of 11 , when he was sent to a temple to be further educated by the monks, a custom at the time for Thai boys. He started work quite young, during his teens,as a teacher, and then moved on to become a clerk at A. J. Dickson, a British-owned logging company. He stayed in the logging business for a while, and acted as a car dealer for a bit before starting his own ferry business, ferrying the Bangkokians across the Chao Praya River, between Bangkok and Thonburi. The business was a success at first, until there came too many competitions, and finally the building of bridges across the river. He dabbled in the idea of brewing a Thai-made beer in 1929, and finally sent in a request to the government to build the first Thai brewery in 1930. Meanwhile,Boonrawd toured Germany and Denmark to study the art of making beer. His dream became a reality in 1933, when the first bottle of Thai beer, Singha Beer,rolled off the assembly line at Boonrawd Brewery. Phraya Bhirom Bhakdi helped with many charities in his lifetime. He also become an expert in the art of kite flying in Thailand, and published a book on kite competitions. He acted as fireman on numerous occasions,using his ferries to stop burning buildings with water from the Chao Praya River, and was finally made Luang Bhirom Bhakdi by His Majesty King Rama VI on 20 November B. E. 2454 (1911) , at the age of 39. He became Pra Bhirom Bhakdi on 20 December B. E. 2460 (1917), aged 44, and finally Phraya Bhirom Bhakdi on 1 January B. E. 2467(1924), at the age of 52. descendants to use the surname of Bhirom Bhakdi, instead of Sreshthaputra. A new dynasty was born. Phraya Bhirom Bhakdi was married to Khunying Lamai, and had 3 sons -Vidhya, Prachuab and Chamnong. He died in 1950, at the age of 78. Boon Rawd Brewery Company Development of a there managing orientation, difficult thought this can be in many organizations, is only one side of the coin in improving the marketing effectiveness of an organization. Marketing strategy specifies a target market and a related marketing mix, Marketing strategy requires a definition of the market domain in which the company will compete and statement of how utility and value will be created for customers through product and service offerings. Recognizing customer needs and filling them better than competitors is the core of successful marketing and management strategies. Product Line Strategy – External analysis A product line is a group of products that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels, or fall within given price range. Product line managers need to know the sales and profits of each item in their line in order to determine which items to build, maintain, harvest, or divest. They also need to understand each product’s market profile. The company produced new beers to be in completed amounts for every segment for the purpose of: (1) Selling for competition, (2) Scrambling for market share and insertion into the marketing space, (3) The liquidity in laying of market policy and cooperation with alliance, (4) Having an increased amount of products to serve the demand for Singha Draft beer with a mild taste to attract customers who like the smooth taste. Product Development Strategy After successfully completing the business analysis stage, product planning moves to development and testing (Cravens 1994, p. 373). In 1998, the company received the certificate of universal standard quality or ISO 9002 from S. G. S. (Thailand). In December 1985, the company began to wade into the market by developing a new beer named â€Å"Singha Gold† which was a kind of beer that had low alcoholic content of 3. 5%, similar to a light beer. It was thus, a kind of beer though its taste was lighter than that of both Singha’s and Kloster’s. Singha Gold was positioned as a beer for the new generation. In addition to product development strategy, the packaging of Super Leo beer during April 2000 was modified due to the fact that sales volume did not meet with the target because of customers’ confusion related to â€Å"Leo. † A new label was put in place and the word â€Å"Super† was emphasized (with bigger letters) while the word â€Å"Leo† (with smaller letters) was used for advertising which included marketing activities of Super Leo being separated decisively from Leo. Brand strategy and re-positioning options Several strategies are available to Boon Rawd to differentiate its brands from those of competitors, and compete effectively. ? The options for Boon Rawd are to create a master-European-brewer brand themselves and compete in the market place, directly against the global brands and Kloster. Kloster had demonstrated that even though it is a local brand, it could create an image as an international brand. However, there are some hidden traps with this approach. Several focus group participants mentioned that they thought Kloster lost some credibility by being a local brand dressed up in international clothing (the issue of country of origin). Furthermore, this Master European Brewer image space, though obviously a valuable one (whether it will grow faster or slower in the immediate future is dependent on the rate of Thailands recovery), is already crowded. The options for Boon Rawd are to create a master-European-brewer brand themselves and compete in the market place, directly against the global brands and Kloster. Kloster had demonstrated that even though it is a local brand, it could create an image as an international brand. However, there are some hidden traps with this approach. Several focus group participants mentioned that they thought Kloster lost some credibility by being a local brand dressed up in international clothing (the issue of country of origin). Furthermore, this Master European Brewer image space, though obviously a valuable one (whether it will grow faster or slower in the immediate future is dependent on the rate of Thailands recovery), is already crowded. Another strategy to regain some of the market share that Singha had lost due to the entry of the global brands and low-end products, was to re-position the Singha product itself. It was sensed that Singha possessed a great deal of customer loyalty and one strategy would be to develop Singha to be even more Heart-based, and to move further into the international Thai space. This could be accomplished by an integrated marketing communications campaign. A further option would be to develop a Singha export brand and prove that Singha could be accepted worldwide. This would also instill pride in Thai consumers in that they were consuming a Thai product that was recognized internationally, targeting in a tangential but strategic way, the monopoly global brands have on internationalism. For reasons of confidentiality, further information is not available, but the study has been of immense use to strategic thinking. Singha Corporation strategy formulation Singha Corporation SWOT Strengths They are the first Thai beer Companies have a policy to expand market worldwide Companies can respond all the needs of all customers. Companies have many proucts that customers need. Company Has distribution channels in multiple way and nationwide. Weakness Competition within the organization. The large size of the organization, contributing to the management sometimes not possible. Companies need to keep up with demand and changing consumer. Is sometimes necessary to take the analysis to get to those needs. Opportunities Singha try to go global and make them to the top maket. Company is in need of the labor market. They want to work for them. Threats There are many competitors in beer market Singha can not change the price but others competitors can change to the lower prices. Have to import wheat(materials for produce beer) Singha Corporation PEST Political 1. Government comes to control the limit time of selling alcohol 2. For alcohol market, There are a consession 3. An Election in Thailand are under control Economics 1. The companies shutting down, causing more unemployment 2. Loans from financial institutions more difficult. 3. Employment levels and salaries greatly reduced because the growth rate of the economy is not good enough. 4. Currency Change Social 1. Campaign about not drinking alcohol becomes more important in Thai social. 2. Most of Thai people still respect to five commandments of Buddhists. Technology 1. Production process, taste, appearance is a factor in choosing to buy products. 2. Technological development in production in 3-5 years to adapt in a better way. 3. Products can advertise in social network instead TV commercial. ConClusion The company applies marketing strategy and The company’s marketing strategies consisted of product line strategy, product development strategy, block channel strategy, media strategy, trade strategy, and consumer incentive strategy. On the other hand, the company used marketing mix or the 4P’s strategy as follows: Product Strategy: (1) Every product segment was produced in response to customer demand in various levels of income, (2) With regards to product development strategy; the brewery was improved in 1998 to the point where a certificate of quality, ISO 9002, was obtained. In 1998, plans were underway to improve the quality of the company’s products in accordance with universal standards, including the ability to maintain the quality of the taste and the image of Singha beer by stressing the fact that it was a Thai beer that Thai people had preferred to drink for 67 years (in 2000) which gave Singha beer a high degree of brand loyalty, (3) Regarding the company’s packaging strategy, modern technology was introduced by the company to make â€Å"Stay on Tap† products on October 31, 1990. a move that took environmental conservation and social demands into due consideration. It was a marketing idea that took society into account in the sense that benefits would be provided by the firm and returned to the society. Environmental pollution was a matter of concern to the firm; it was necessary, therefore, that quilibrium is reached in the long term between a response to market demand and social welfare. The societal marketing concept would be concentrated on social conditions by upgrading the welfare of the people and improving the way of life in society by participating in the overall conservation of the environment as well. Price strategy: Many new producers entered the market, and many brands emerged, such as Heineken, Carlsberg and Chang beer. Because of the Thai economic crisis of 1997, consumers’ purchasing power decreased, which prompted them to turn to drinking less expensive beer, such as Chang. New beers were produced, such as Leo, Super Leo and Super Lion, which were cheap in order to respond to low-income consumers and to compete with Chang beer. Promotion strategy: Media strategy, trade strategy, and consumer incentive strategy were used in order to create products of good quality in response to the market. Place (of distribution) strategy: Since market share was achieved, with sales volume in the top rank of the market, block channel strategy was used and new agents were added when three breweries entered the already competitive market. Recommendation: 1) Set up or buy a company to grow wheat in the wheat-growing countries (eg: China) to ensure its supply of raw materials for beer production and raw materials price stability. Thailand was not a wheat-growing country, every beer company have to import wheat materials. In this way, As a result, the company is likely to be limited to international currency exchange rates change(baht devaluation), changes in international transport prices, raw material producing countries to reduce export. 2) Enter new market. Obtain expertise and apply new and best business practices across markets, whilst maintaining and recognising the cultural differences. By learning from best practice sharing ideas from different markets and business cultures, synergies will be brought to the Singha Group, which should benefit staff, customers and shareholders. The brand awareness will increase if it successful in new market. 3) Singha should continue corporate with the sports. Right now they are the sponsor for Chelsea and Manchester united football club, so they should continue sponsoring. In the future Volleyball will become Thai people favorite sport, They should consider to be their sponsor. Singha has come to the right way to promote their brands, They are sponsor for international concert and international football team. This actions will help them grow up Questions: What are the current issues/challenges facing companies? The issues that challenge to face with the company for now is the Law. Thailand law of alcohol company has become very strict. There are so many rules that the company must face with government. For this issues, company has to think about the strategy that make them still sell their beer without breaking any law. When Thailand law become strict, Its hard for Boonrawd Brewery to distribute their products. For example, They can only advertise their products along the magazine not allow to use them in Commercial on Televisions. If they want They must use the name of Boonrawd Brewery or Singha corporation not Singha Beer. So for Boon Rawd, They try to advertise their products by they corporate their brad with Chelsea Football Club and Manchester United instead. For this, its works very well. They can go global by sponsor the football team. What are the dangers/risks associated with this approach? The risk of doing this approach will be about the competitors that they already see what singha has done, and they want to do the same. They want to go global too, that’s the danger for Singha because if your competitors can do better than you, you must do something that better than them. You should think about the better plan or strategy to make your brand go further and still be number one in the beer market.

The Fashion Channel Case Essays

The Fashion Channel Case Essays The Fashion Channel Case Paper The Fashion Channel Case Paper In doing this we need to focus on ways to increase our share of the market (targeting ratings), and how we can ultimately target ways to boost our viewers versus the increasingly competitive assign programming being released by CNN and Lifetime. The two key levers to drive revenue growth would be Increased viewers (ratings), and increased advertising pricing. Also Important Is to deliver quality audiences, as demanded by advertisers. Based on these key Issues It will be vital to choose the scenario for implementation that will increases TV ratings and advertising revenue. The state of the economy at the beginning of 2007 was promising (pre-housing bubble and job loss). The Fashion Channel at that time had been around for 11 years. The company was started by two entrepreneurs in 1996, with up to date entertainment features that focused on material relating to fashion only on 24 hour a day, 7 days a week schedule. To that point the mall audience was women aged 35-54 and the company tagging was Fashion for Everyone. Coming off of revenues of $310. Million and only $230 million in ad sales, the goal going forward was to find a way to increase that amount. In 2005, one of the more popular series on TFH was a show called Look Great on Saturday Night for Under $100. Other networks like CNN and Lifetime began following the programming plan put on by TFH which started to come more popular In comparison to the programs being broadcast by TFH. This in effect resulted In direct competition against TFH and directly affected the ad revenue shares. Vice President Norm Frazier had advised the management team to decrease the ad pricing by 10% in order to increase our viewers. As mentioned earlier, a key issue to attack in this marketing plan is to improve our average rating compared to similar programming being broadcasted on CNN and Lifetime. Utilizing information obtained in Exhibit 1, Tiffs average rating was 1. 0 based off of 1. 1 million households. In comparison, CNN relished an average rating of 4. 0 (4. 4 million households) while Lifetime enjoyed an average rating of 3. 0 (3. 3 million households) respectively. Major differences exist amongst these three networks based on the fact that Tiffs programming only revolves around fashion 24 hours a day, 7 days a week, whereas CNN and Lifetime serve a larger target audience and therefore only present programs dedicated to fashion Monday through Friday from 9-11 pm (Lifetime) and Monday through Friday from 8-pm and Saturday and Sunday Trot 10-11 pm ) Because tense networks are not ovate to a spectral ice, it allows them the opportunity to capture a larger audience that may have never looked for fashion programming if it werent for Fashion Today and Fashion Tonight. The other key objective of The Fashion Channels new marketing plan was to boost advertising revenue. On pages 3 and 4 of the case study, it is noted that advertisers would pay a premium CPM (cost per thousand, represented by the price an advertiser would pay for a moment of viewing) to reach certain groups, and at the time of this study these groups were men of all ages and women aged 18-34, respectively. Based on information in Exhibit 1, TFH is currently in the most unfavorable position amongst the big three networks based on consumer demographics. CNN carried the best percentage of the male audience at 45 % while TFH at 39%. Lifetime carried the best percentage of the 18-34 female audience at 43% while TFH captured Just 33%. Lack of consumer interest, awareness, and value added to potential advertisers could be negatively impacting their advertising revenue. In the competitive threats section of the case study, TFH is noted as being below average in many important categories based on the Alpha research study. They received ratings of 3. 8 for consumer interest, 4. 1 for awareness, and a 3. 7 on value added (perceived value). The other two networks outscored TFH by at least . 4 points on all questions asked. I believe this to be an indirect consequence of programming for a specific niche market. In order for TFH to increase ad revenue we must find a way to penetrate the high dollar CPM groups that our ad buyers are most focused on attracting. Based on our key goals and objectives mentioned earlier, I believe that we have three courses of action to discuss and decide on as a team. These approaches include a broad-based marketing plan (scenario #1), the Factionists segmentation, and the Factionists plus Planners/Shoppers segmentation. I will list the pros and cons of each below as well as the final decision and rationale based on the final decision. Broad-Based Marketing pros: When comparing this plan to the base numbers of 2007, we see that the broad- based scenario delivers the company almost $40 million more in potential net income ($94. 9 million versus $54. 6). This scenario also doesnt require additional incremental programming expense that will cost the other two plans at least $1 5 million to implement. Additionally, women aged 18-34 in all four clusters, so The Fashion Channel will be marketing to 100% of all 18-34 year-olds. This scenario will also allow awareness and viewers to increase by investing in a major marketing campaign across all clusters in the spectrum. Cons: While this marketing plan produces a higher net income the 2007 base, the CPM is $. 20 lower than the current CPM of $2. 00. This plan also lacks a specific target audience and we would run the risk of our competitors penetrating the premium CPM groups, causing our revenue to decrease even further. Differentiation would change as a result of implementation and as a company we would struggle to compete against ten toner two networks walkout canalling our programming. Factionists Segmentation Compared to the 2007 base numbers, this scenario produces almost $100 million more in net income ($1 51. 4 million versus $54. 6 million). This plan also targets a premium CPM group, which increases Techs average CPM from $2. 00 to $3. 50. This plan would make TFH a more attractive ad producer for advertisers because 50% of factionists are females ag ed 18-34. Targeting this segment will help us compete against Lifetime, which is currently the market leader in female audience members aged 18-34. Cons: The factionists segmentation results in a . % reduction in TV ratings for The Fashion Channel. There is also a requirement of $15 million incremental programming expense in order to reposition our programming. The factionists segment is the smallest of the four clusters, which would decrease our viewers amongst the remaining clusters. Its also possible to the targeting only the factionists target is too specific of a niche and will lack the ability for TFH to attract new nonusers. This will pose a threat to us by not allowing us to compete against the CNN and Lifetime which offer programming to a broader segment. By targeting the smallest cluster, awareness amongst our consumers would not change, and our ratings over the long term might decrease even further. Factionists plus Planners/ Shoppers Segmentation Compared to the 2007 base numbers, this scenario produces almost $1 1 5 million more in potential net income ($168. 8 million versus $54. 6 million). The plan improves our TV ratings from 1% to 1. 2% and the average CPM from $2 to $2. 0. Targeting these two clusters will allow us to market to 50% of all TV households also allows us to advertise to the clusters that are made up of 50% and 25% of women aged 18-34. Effectively targeting these two segments will increase advertising revenue by increasing the proportion of women aged 18-34 audience members. This new found repositioning will allow The Fashion Channel to differentiate its programming by producing programs specific to these two separate segments. Cons: Although the scenario produces favorable numbers in terms of ratings and CPM, here is a requirement of incremental programming expense of $20 million to reposition our programming. This scenario only targets 50% of households. This could lead to a reduction amongst our loyal viewers and might adversely affect our TV rating. Decision We at The Fashion Channel should focus our efforts on the third scenario which targets factionists plus planners/shoppers. There is an immense risk associated with this plan because we will Jeopardize losing some of our most loyal consumers by positioning ourselves more towards the higher ad revenue drivers. The $20 million incremental programming expense is another added possibility that could set the company up for failure. However, based on our analysis and forecasting, the benefits outweigh the potential setbacks as we will see an increase in average rating, CPM, and an almost 40% contribution margin (up 10% from 2006). Advertising revenue will increase because of the premium increase in CPM that women aged 18-34 wall erelong In T all I v nauseous out represent ten largest viewers for fashion). This plan is clearly more favorable than the second scenario hat left out the important segment including planners and shippers. While both scenarios provide substantial increases in net income, the long term growth associated with rating and ad revenue increase clearly define the third scenario as our focus. Implementation The largest challenge associated with this new marketing plan will be to keep our loyal consumers while also attracting the factionists and planners/ shoppers. In order do this we need to review past ratings from television shows, and find new time slots for these shows that are not in prime spots for the new programming. It is important to keep this in mind because although women aged 18-34 because of the CPM benefits, our past market currently makes up 67% of our total audience. We should study the plans of CNN and Lifetime, specifically their Fashion Today and Fashion Tonight shows. If we can gain a better understanding how they target women aged 18-34, and more importantly how their total audience of 43% comes from the premium CPM audience, then we could put ourselves in a more advantageous position amongst our competition. Lastly, we must find other ways to improve consumer interest, awareness, ND perceived value of The Fashion Channel. In order to do this I recommend a further plan to build brand recognition. This idea will build consumer loyalty and also bring our fans more emotionally connected to our brand and our company. I am proposing a plan that I anticipate will take about 6-8 months to roll out. Once we begin this new plan it will take another year to carry out the plan. I am proposing that we pick 12 destinations throughout the United States that are in the most popular fashion markets (Los Angles, New York, Chicago, etc.. ), and also base it on our most attached regions based on TV ratings. We will then come up with themes based on the locations and get our audience involved in our brand and show. Within six to eight months we should be able to pick out locations and venues for audience themed shows. We will be able to use our current programming to promote the upcoming audience experience which will not drastically change our incremental advertising expenses. I believe this plan coupled with the third scenario which will be rolled out incrementally, will provide the plan for The Fashion Channel moving forward.

Immigration and Poverty Essay Example | Topics and Well Written Essays - 1250 words

Immigration and Poverty - Essay Example Immigration assists in the development and understanding of cultural diversities and help in promoting anti-racist sentiments (Rowthorn 2004). But at one time immigration becomes a problem for the host country as many say that it has become a problem for United States as it has reached its peak. Many point out this argument and this would be further discussed in this essay along with the argument of the proponents of immigration who believe that immigration is helping the countries to prosper in every way. Immigrants mainly belong to the underdeveloped nations where the financial crisis pushes them to immigrate. Policies which include the rules of free trade actually serve as a burden rather than reliefs for the poor countries making them dip into poverty even more. These underdeveloped nations have debts to pay off and much of their income goes into actually paying the interest on these debts. Moreover, the developed nations to pledge to assist these countries by providing them aid but these developed countries never reach their set goal. All these factors contribute to the increasing poverty in the world to an extent that it has been reported that over the past three decades 60 nations in the world have sunk deeper into poverty. The people living in these countries are left with no options and the final ray of hope for them is immigration. It is the only way for them to lead a better life ahead (Education for Justice 2006). Immigration can also serve to be beneficial for the countries where these people migrate.  

Argue in support of the statement that the English constitution was Essay

Argue in support of the statement that the English constitution was first written in 1647, during the Putney debates - Essay Example Looking back into more immediate history, the growth of representative democracy can ultimately traces its roots to the way in which constitutions and other such binding restrictions have defined the role and relationship that a government must play towards its citizens/stakeholders.1 As a function of this particular understanding, the following analysis will be concentric upon engaging the reader with an understanding and discussion for how the Putney Debates served as a formative and historical precedent for the way in which the constrained power of the state was understood and affected. Such an understanding evolves to engage the reader with the understanding that the English constitution was in fact first written during these debates. Beyond merely engaging the reader with a further understanding of the historical importance of the debates, it is the hope of this author that such a discussion can further underscore a level of historical understanding and key trends that culminate d in a more realistic understanding of the manner through which subject and governed should interact with one another. The Putney Debates were unlikely to be considered as a formulary of a Constitution at the time in which they were held. However, in retrospect, the issues that the individual were wrestling with could only be understood in terms of the way in which a defining document, set of rules, and/or Constitution could address the contentious issues at hand. The core arguments that were taking place between the â€Å"radicals† and the monarchists was with respect to the role of the individual and the way in which such an individual should have a level of power and determinism with respect to the state. Naturally, this very question has been one which has contributed greatly to the way in which governments have interacted with their people since